Yes, you read it right: Ian Schrager opened his last hotel in Time Square, the most glittering place in New York City. The man who invented Studio 54 and thus gave New York nightlife its credentials continues to be, at the age of 75, where you wouldn’t expect it to be. After inventing the principle of the boutique hotel, the serial entrepreneur caused a veritable burst of vegetation at the most mineral and digital place in the city. A green enclave, copiously starred (5), thus mixing, bar, club, hotel, and rooftop. It’s hard to make it cooler, more energetic and more unexpected. It is rumoured that in the middle of fashion week, this new temple welcomed the king, the queen and the little prince of the local hype.