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Junya Watanabe Man x Jay kay : the return of the space cowboy

The 1990s never cease to inspire the fashion industry, but surprisingly one of their main characters has managed to fly under the radar all this time. Still, Jay Kay aka. Jamiroquai was one of the leading figures of 90s music and style. His fashion sense was so unique that his silhouette was as strong as a brand’s logo. With his streetwear and ethnical influences, his large hat with buffalo horns, Jamiroquai’s persona was instantly recognizable. From his character and the freedom of the 1990s, Junya Watanabe designed a menswear collection that still manages to be contemporary: with hats, of course, and streetwear celebrating the return of the Space Cowboy.

Junya Watanabe Man x Jay kay : the return of the space cowboy

The 1990s never cease to inspire the fashion industry, but surprisingly one of their main characters has managed to fly under the radar all this time. Still, Jay Kay aka. Jamiroquai was one of the leading figures of 90s music and style. His fashion sense was so unique that his silhouette was as strong as a brand’s logo. With his streetwear and ethnical influences, his large hat with buffalo horns, Jamiroquai’s persona was instantly recognizable. From his character and the freedom of the 1990s, Junya Watanabe designed a menswear collection that still manages to be contemporary: with hats, of course, and streetwear celebrating the return of the Space Cowboy.