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Lamborghini X James Jebbia : supremacy rules

How do you know when a car manufacturer has picked up the pace? When it has managed to expand beyond its original field of expertise. The usual starting point: street culture. In the 1980s, Mercedes was the first manufacturer to venture into street culture. With hip-hop music being at its all-time peak, artists created bling necklaces with stars collected from the cars’ grilles. And then came the famous NTM track… Car culture in rap music has remained strong ever since. These last few years, the most successful rappers only have had eyes for Lamborghini. Streamlined, angular, loud and flashy, Lamborghini cars are a knockout. For Supreme, there was no other choice than partner with the Sant’Agata engines to launch a new clothing line. And its founder James Jebbia does know what he’s talking about!ni Same clients, same aficionados, same culture. With colors that replicate the usual color palette of a car’s body, “Supremacy” sure has a bright future ahead.

Lamborghini X James Jebbia : supremacy rules

How do you know when a car manufacturer has picked up the pace? When it has managed to expand beyond its original field of expertise. The usual starting point: street culture. In the 1980s, Mercedes was the first manufacturer to venture into street culture. With hip-hop music being at its all-time peak, artists created bling necklaces with stars collected from the cars’ grilles. And then came the famous NTM track… Car culture in rap music has remained strong ever since. These last few years, the most successful rappers only have had eyes for Lamborghini. Streamlined, angular, loud and flashy, Lamborghini cars are a knockout. For Supreme, there was no other choice than partner with the Sant’Agata engines to launch a new clothing line. And its founder James Jebbia does know what he’s talking about!ni Same clients, same aficionados, same culture. With colors that replicate the usual color palette of a car’s body, “Supremacy” sure has a bright future ahead.

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