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Luc Jacquet X Loro Piana : a cashmere story

By asking film director Luc Jacquet to look into the origins of cashmere, Fabio d’Angelantonio, CEO of Loro Piana, has reached two of his goals at once: to produce one of the best “corporate” films there is, and to shine a light on one of the lesser known regions of the world. Welcome to the Alashan region. Not far from the dunes of Gobi Desert, and within the Helan Mountains, the Alashan region is characterized by its extreme thermal range – both from day to night and from season to season. This is the natural habitat of Capra hircus, an indigenous species of goats known for their tenacious spirit. For over half a century, people have extracted the “golden fiber” from their coat – a fiber that has helped build the Loro Piana’s reputation over the years. The latest incarnation of their savoir-faire is undeniably the new men’s summer collection that will surely please every stylish man around the world.

Luc Jacquet X Loro Piana : a cashmere story

By asking film director Luc Jacquet to look into the origins of cashmere, Fabio d’Angelantonio, CEO of Loro Piana, has reached two of his goals at once: to produce one of the best “corporate” films there is, and to shine a light on one of the lesser known regions of the world. Welcome to the Alashan region. Not far from the dunes of Gobi Desert, and within the Helan Mountains, the Alashan region is characterized by its extreme thermal range – both from day to night and from season to season. This is the natural habitat of Capra hircus, an indigenous species of goats known for their tenacious spirit. For over half a century, people have extracted the “golden fiber” from their coat – a fiber that has helped build the Loro Piana’s reputation over the years. The latest incarnation of their savoir-faire is undeniably the new men’s summer collection that will surely please every stylish man around the world.

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