retour
#MOBILITY

Mario Amati X Itama 62: Nautical elegance

The legend says it is when seeing his name’s reflection on the water that Mario Amati came up with the idea of reversing it. Back in 1969, choosing a play on your name’s for your brand was a funny move. Still, it remains one of the most relevant choices this industry has known for years. Well-known by a handful of connoisseurs, this boat line designed by its founder in the early 80s (and which has remained the same ever since) had a tremendous impact on the industry. To have a small motorboat completely open and livable, while still powerful and comfortable, is not such a common thing. Of course, Riva had already been producing a very interesting St Tropez for a few years, but being so narrow, it didn’t leave room for comfort. On the other hand, the various offshore boats by American companies (from Magnum to Cigarette) were solely suited for speed. Just like leisure cars are way more elegant than sportscars, Amati (who was a very elegant man) searched for a compromise between lifestyle and performance. Today still, even after his passing in 2016, to sail on a Itama means to want to give back its timelessness to the practice of yachting. With teak, navy blue and white, the classic color palette participates to preserving an iconic style. Equipped with the best technology (Itama is owned by the Ferretti group, leader of the industry that also owns Riva), this timeless boat remains the definition of elegance.

Mario Amati X Itama 62: Nautical elegance

The legend says it is when seeing his name’s reflection on the water that Mario Amati came up with the idea of reversing it. Back in 1969, choosing a play on your name’s for your brand was a funny move. Still, it remains one of the most relevant choices this industry has known for years. Well-known by a handful of connoisseurs, this boat line designed by its founder in the early 80s (and which has remained the same ever since) had a tremendous impact on the industry. To have a small motorboat completely open and livable, while still powerful and comfortable, is not such a common thing. Of course, Riva had already been producing a very interesting St Tropez for a few years, but being so narrow, it didn’t leave room for comfort. On the other hand, the various offshore boats by American companies (from Magnum to Cigarette) were solely suited for speed. Just like leisure cars are way more elegant than sportscars, Amati (who was a very elegant man) searched for a compromise between lifestyle and performance. Today still, even after his passing in 2016, to sail on a Itama means to want to give back its timelessness to the practice of yachting. With teak, navy blue and white, the classic color palette participates to preserving an iconic style. Equipped with the best technology (Itama is owned by the Ferretti group, leader of the industry that also owns Riva), this timeless boat remains the definition of elegance.

Subscribe to our Newsletter

This week's top events and people!

Inscription à la newsletter

  • This field is for validation purposes and should be left unchanged.