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McLaren Paris X Edouard Schumacher : Welcome home

Édouard Schumacher is all about incorporating his love of cars into our living space, and that’s the case with this new dealership. After a loft in Neuilly dedicated to Bugatti, it’s now the turn of the British high-performance brand McLaren to enjoy a lounge, as beautiful as a hotel, on the heights of Saint-Cloud. With a brand new approach that stands out from usual point of sale, clients will feel right at home here. Schumacher, a watchmaking connoisseur, creates a new precedent inspired by his love of a beautiful mise-en-scène. For cars as sculptural as the McLaren (the extremely rare Senna presented a few days ago is a fine example), it was evident to choose furniture that would mirror its shape. A Tom Dixon lamp, a Martin Visser armchair, or an exclusive series by Rimowa instantly make a statement for the customer : everything here has a purpose.

McLaren Paris X Edouard Schumacher : Welcome home

Édouard Schumacher is all about incorporating his love of cars into our living space, and that’s the case with this new dealership. After a loft in Neuilly dedicated to Bugatti, it’s now the turn of the British high-performance brand McLaren to enjoy a lounge, as beautiful as a hotel, on the heights of Saint-Cloud. With a brand new approach that stands out from usual point of sale, clients will feel right at home here. Schumacher, a watchmaking connoisseur, creates a new precedent inspired by his love of a beautiful mise-en-scène. For cars as sculptural as the McLaren (the extremely rare Senna presented a few days ago is a fine example), it was evident to choose furniture that would mirror its shape. A Tom Dixon lamp, a Martin Visser armchair, or an exclusive series by Rimowa instantly make a statement for the customer : everything here has a purpose.

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