fbpx
retour
#PRECIOUS

Ole Kirk Christiansen X the bouquet: Well played!

In Danish – Ole Kirk Christiansen’s native language – ‘lego’ is the contraction of an idiom that means ‘well played’. Considering Lego’s tremendous success, one must admit the name fits the brand perfectly. With numerous collaborations and unrivaled creativity, the tiny plastic bricks have never been more coveted than today. Still, often associated with rather ‘masculine’ (automobile, construction…) or childish interests, Lego had to face critics of lacking a sense of poetry, or even maturity. With this new bouquet, the brand opens a whole new chapter that stands out from the kind of objects they’re used to put on the market. This incredible composition of 756 pieces, made from bioplastic, is in fact part of a larger project of botanical-inspired creations. Let’s face it: Is there a more creative and more personal practice than composing one’s own bouquet? With this new project, Lego proves they never lack inspiration and that, undoubtedly, the brand’s name was never as suitable as today.

Ole Kirk Christiansen X the bouquet: Well played!

In Danish – Ole Kirk Christiansen’s native language – ‘lego’ is the contraction of an idiom that means ‘well played’. Considering Lego’s tremendous success, one must admit the name fits the brand perfectly. With numerous collaborations and unrivaled creativity, the tiny plastic bricks have never been more coveted than today. Still, often associated with rather ‘masculine’ (automobile, construction…) or childish interests, Lego had to face critics of lacking a sense of poetry, or even maturity. With this new bouquet, the brand opens a whole new chapter that stands out from the kind of objects they’re used to put on the market. This incredible composition of 756 pieces, made from bioplastic, is in fact part of a larger project of botanical-inspired creations. Let’s face it: Is there a more creative and more personal practice than composing one’s own bouquet? With this new project, Lego proves they never lack inspiration and that, undoubtedly, the brand’s name was never as suitable as today.

Subscribe to our Newsletter

This week's top events and people!

Inscription à la newsletter

  • This field is for validation purposes and should be left unchanged.