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Olivier Rousteing x Porsche Panamera 4S: The future is hybrid

In an inspired short film for Porsche, Olivier Rousteing reveals what drives his creative mind: to push the limits of what one can do, and to do better every day without compromising who you are. It seems Porsche and the creative director of Balmain have more in common than you’d think. In reality, fashion and the automobile industry have walked parallel paths for a long time, even though fashion’s interest in cars only seems to emerge when it comes to vintage models. With this collaboration, Olivier Rousteing doesn’t get stuck in a feeling of nostalgia – that would be too easy. On the contrary, the designer’s only motto is to look towards the future. The Panamera 4S is the definition of a hybrid car (just like Balmain’s fashion): both a sweet cat you want to hold in your arms and a dangerous feline you wish you coud tame…

Olivier Rousteing x Porsche Panamera 4S: The future is hybrid

In an inspired short film for Porsche, Olivier Rousteing reveals what drives his creative mind: to push the limits of what one can do, and to do better every day without compromising who you are. It seems Porsche and the creative director of Balmain have more in common than you’d think. In reality, fashion and the automobile industry have walked parallel paths for a long time, even though fashion’s interest in cars only seems to emerge when it comes to vintage models. With this collaboration, Olivier Rousteing doesn’t get stuck in a feeling of nostalgia – that would be too easy. On the contrary, the designer’s only motto is to look towards the future. The Panamera 4S is the definition of a hybrid car (just like Balmain’s fashion): both a sweet cat you want to hold in your arms and a dangerous feline you wish you coud tame…

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