Lev Tanju admits to only one excess when driving: the volume of his music. Founder of the legendary Palace brand, Lev is not just a driver at heart but an absolute fan of car culture. Obviously, within the three-pointed star brand, this translates into the two sacred monsters that are the G-class and the SL roadster, whose bodies have been transformed into real works of art. According to Lev, the idea was to paint on the hood what he would have silk-screened on a T-shirt. As for the wardrobe, it is inspired by the mechanics’ suits and puts logomania into the spotlight, one of the hallmarks of street culture. Like Porsche, Mercedes proves once again its ability to seize the cool culture without ever fearing that it will dim its star.