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PRADA X REM KOOLHAAS : Man of the Hour

Fashion’s big challenge today is to tackle its environmental awareness in order to appeal to the younger generations. So, to present his first menswear collection as co-creative director of Prada, Raf Simons chose none other than Rem Koolhaas to come up with the fitting set design. For the world-famous architect, it was essential that the decor elements of the half-physical, half-digital show would come from reused materials. To do so, the Italian house teamed up with META, a Milan-based institution working in close collaboration with an association called ‘La Réserve des arts’ which aims at providing students with reused materials. When it comes to the collection, there were clothes both close to the body and oversize, mixing fabrics like leather, curly wool, jacquard motifs, as well a vivid colors and patterns that appeal to the touch. It was essential for Raf Simons to emulate texture not only in the clothes, but also in the set design. Hence the materials and fabrics echoed on the floors and walls that worked as an extension to the clothes. With this coherence between the content and the container, Raf Simons and Miuccia Prada’s vision is – as always – on point.

PRADA X REM KOOLHAAS : Man of the Hour

Fashion’s big challenge today is to tackle its environmental awareness in order to appeal to the younger generations. So, to present his first menswear collection as co-creative director of Prada, Raf Simons chose none other than Rem Koolhaas to come up with the fitting set design. For the world-famous architect, it was essential that the decor elements of the half-physical, half-digital show would come from reused materials. To do so, the Italian house teamed up with META, a Milan-based institution working in close collaboration with an association called ‘La Réserve des arts’ which aims at providing students with reused materials. When it comes to the collection, there were clothes both close to the body and oversize, mixing fabrics like leather, curly wool, jacquard motifs, as well a vivid colors and patterns that appeal to the touch. It was essential for Raf Simons to emulate texture not only in the clothes, but also in the set design. Hence the materials and fabrics echoed on the floors and walls that worked as an extension to the clothes. With this coherence between the content and the container, Raf Simons and Miuccia Prada’s vision is – as always – on point.

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