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PRADA X UBISOFT : Metagame

The Metaverse occupies every conversation in the fashion industry. Whether or not to go there and for what purpose, the questions are plenty and the answers are lacking. Except for Prada… Always in touch with the times, the Italian House has just unveiled a brand new partnership with Ubisoft, the world’s largest video game company. This collaboration consists in the development of characters for the Metaverse with new styles based on two emblematic free-ride disciplines: cycling and snowboarding. Some might have recognized the digital version of the snowboard discovered on Instagram and at the Winter Olympics just a few days ago. But for those who can only dream of this 3,000 euro board, this virtual version allows you to get a full Prada look for less. To feed the dream and maintain the desire is also one of the great virtues of this parallel world in which the Italian brand has made a relevant entry.

PRADA X UBISOFT : Metagame

The Metaverse occupies every conversation in the fashion industry. Whether or not to go there and for what purpose, the questions are plenty and the answers are lacking. Except for Prada… Always in touch with the times, the Italian House has just unveiled a brand new partnership with Ubisoft, the world’s largest video game company. This collaboration consists in the development of characters for the Metaverse with new styles based on two emblematic free-ride disciplines: cycling and snowboarding. Some might have recognized the digital version of the snowboard discovered on Instagram and at the Winter Olympics just a few days ago. But for those who can only dream of this 3,000 euro board, this virtual version allows you to get a full Prada look for less. To feed the dream and maintain the desire is also one of the great virtues of this parallel world in which the Italian brand has made a relevant entry.