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Rhude X McLaren: Cool and the road

Daniel Ricciardo is not only one of the best F1 drivers of his day, he’s also a cool culture and fashion aficionado, just like Lewis Hamilton. To celebrate him joining the legendary stable founded by Bruce McLaren, the brand decided to team up with one of their favorite designers: Rhude. Created five years ago by Rhuigi Villaseñor, Rhude mixes a West Coast-inspired street style fashion with crisp craftsmanship. The brand was also one of the highlights of Paris Fashion Week this season. McLaren’s ambition is to bring a community of fashion-savvy people together around his brand, particularly their civil products. Naturally, the collaboration resulted in a full clothing collection, which was photographed in a series merging both universes. This may remind you of the Supreme x Lamborghini collab we talked about here. There’s no doubt we should see more of these kinds of partnerships with ‘supercars’ manufacturers in the future…

Rhude X McLaren: Cool and the road

Daniel Ricciardo is not only one of the best F1 drivers of his day, he’s also a cool culture and fashion aficionado, just like Lewis Hamilton. To celebrate him joining the legendary stable founded by Bruce McLaren, the brand decided to team up with one of their favorite designers: Rhude. Created five years ago by Rhuigi Villaseñor, Rhude mixes a West Coast-inspired street style fashion with crisp craftsmanship. The brand was also one of the highlights of Paris Fashion Week this season. McLaren’s ambition is to bring a community of fashion-savvy people together around his brand, particularly their civil products. Naturally, the collaboration resulted in a full clothing collection, which was photographed in a series merging both universes. This may remind you of the Supreme x Lamborghini collab we talked about here. There’s no doubt we should see more of these kinds of partnerships with ‘supercars’ manufacturers in the future…

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