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Rolls-Royce x Chrome Hearts : King Drake

Everyone who loves the Rolls-Royce Cullinan knows you can customize it to your exact taste. But what about giving it a unique spin with the help of one of today’s most sought-after jewelers? That’s the challenge Canadian rapper Drake set up for Chrome Hearts. Two years of work were necessary to achieve this new-and-improved version of the legendary car. Drake’s very own model now features a fully quilted interior and shiny exterior – Chrome Hearts style. The customization process was in fact quite like designing an over-the-top jewelry collection, using various techniques like carving, engraving, polishing, and so on. Today, car manufacturers stretch their imagination in order to offer the best customization services. But one must admit that celebrities tend to prefer calling on luxury brands (whether in fashion, jewelry or decoration) to add their stamp on their very own cars. That’s just another way of showing who’s the boss… In this case, Drake is king.

Rolls-Royce x Chrome Hearts : King Drake

Everyone who loves the Rolls-Royce Cullinan knows you can customize it to your exact taste. But what about giving it a unique spin with the help of one of today’s most sought-after jewelers? That’s the challenge Canadian rapper Drake set up for Chrome Hearts. Two years of work were necessary to achieve this new-and-improved version of the legendary car. Drake’s very own model now features a fully quilted interior and shiny exterior – Chrome Hearts style. The customization process was in fact quite like designing an over-the-top jewelry collection, using various techniques like carving, engraving, polishing, and so on. Today, car manufacturers stretch their imagination in order to offer the best customization services. But one must admit that celebrities tend to prefer calling on luxury brands (whether in fashion, jewelry or decoration) to add their stamp on their very own cars. That’s just another way of showing who’s the boss… In this case, Drake is king.

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