Simon Porte Jacquemus is a master in communications. With every collection, every product, the designer always comes up with a concept to get excited about. Be it a fashion show on the beach, in a wheat field, or a photoshoot set up via FaceTime, this creative mind never runs out of ideas. While critics may say the designer puts more effort in staging his products rather than in the actual designs, there is no denying that Jacquemus creates messages that always hit the nail on the head and perfectly embody what the younger generation desires. Inspired by the mountains, this new collection features a semi-nude Kendall Jenner in a vertiginous photoshoot where she is pictured climbing on ropes with her Jacquemus bag on her shoulder.