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Supreme x Emilio Pucci : Summer kaleidoscope

What could Pucci, a century-old Italian House, and Supreme, a giant of modern sportswear, have in common? Nothing, you may say. Well, one shall not forget Pucci’s first claim to fame: Back in 1947, the brand lent colorful ski attire to Harper’s Bazaar, which went on to give birth to one of the magazine’s most legendary editorials ever. In the 1970s, these silhouettes cut into comfortable, stretch fabrics became a uniform for the Italian jet set. Over the years, Pucci has continued to break ground, but faced with other major names, there’s always the risk to get lost in the mix. Just recently, the brand teamed up with Supreme, also known as the collab master – and we couldn’t be happier!

Supreme x Emilio Pucci : Summer kaleidoscope

What could Pucci, a century-old Italian House, and Supreme, a giant of modern sportswear, have in common? Nothing, you may say. Well, one shall not forget Pucci’s first claim to fame: Back in 1947, the brand lent colorful ski attire to Harper’s Bazaar, which went on to give birth to one of the magazine’s most legendary editorials ever. In the 1970s, these silhouettes cut into comfortable, stretch fabrics became a uniform for the Italian jet set. Over the years, Pucci has continued to break ground, but faced with other major names, there’s always the risk to get lost in the mix. Just recently, the brand teamed up with Supreme, also known as the collab master – and we couldn’t be happier!

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