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#PRECIOUS

Swatch x Omega : the MoonSwatch

If there are thousands of fashion collaborations, and we are covering them here copiously, watch collaborations are a much rarer phenomenon. Swatch and Omega, both part of the gigantic Swatch Group, are launching a principle aiming to create a new icon, the Omega Speedmaster, which will be produced by Swatch and accessible to the greater number of happy few. This is how the MoonSwatch was born, a hybrid in bio-ceramic with a quartz movement, faithful to the original features of the MoonWatch, but priced at 250€. Available in eleven different colors inspired by the eleven planets of our solar system, this collection is the victim of its own success, causing long hours of waiting in front of stores around the world. And considering the result, we understand where this hype comes from.

Swatch x Omega : the MoonSwatch

If there are thousands of fashion collaborations, and we are covering them here copiously, watch collaborations are a much rarer phenomenon. Swatch and Omega, both part of the gigantic Swatch Group, are launching a principle aiming to create a new icon, the Omega Speedmaster, which will be produced by Swatch and accessible to the greater number of happy few. This is how the MoonSwatch was born, a hybrid in bio-ceramic with a quartz movement, faithful to the original features of the MoonWatch, but priced at 250€. Available in eleven different colors inspired by the eleven planets of our solar system, this collection is the victim of its own success, causing long hours of waiting in front of stores around the world. And considering the result, we understand where this hype comes from.