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The Jordan Brand x Maison Château Rouge: United Nations

Alert to all collectors: make a detour to Barbès on the North of Paris and push the door of the former legendary Tati store. Transformed into a pop-up for ten months, this temple of extraordinary finds for the best prices, is becoming the epicenter of coolness. At the helm of this transformation, the agency Forest and Youssef Fofana. What’s on the list? The creation of a local radio station, a canteen for local imagined by a Michelin chef (name to be disclosed later after the summer holidays), pop-ups with the coolest brands of the neighborhood, and an exhibition dedicated to Jordan sneakers. Youssouf Fofana, founder of Maison Chateau Rouge, proves again that he is one of the most prolific designers of his generations. This time, Youssouf revisits the iconic JORDAN 2 model, with sunny colors, and symbols close to his heart: the industrial buildings in La Courneuve, where he grew up, the wax prints that his mother wore, but enlarged to XXL size, the old posters of African hairdressers and the Eiffel Tower. As a reminder, the last collab between Nike and Maison Château Rouge was gone in three hours… Run, don’t walk!

The Jordan Brand x Maison Château Rouge: United Nations

Alert to all collectors: make a detour to Barbès on the North of Paris and push the door of the former legendary Tati store. Transformed into a pop-up for ten months, this temple of extraordinary finds for the best prices, is becoming the epicenter of coolness. At the helm of this transformation, the agency Forest and Youssef Fofana. What’s on the list? The creation of a local radio station, a canteen for local imagined by a Michelin chef (name to be disclosed later after the summer holidays), pop-ups with the coolest brands of the neighborhood, and an exhibition dedicated to Jordan sneakers. Youssouf Fofana, founder of Maison Chateau Rouge, proves again that he is one of the most prolific designers of his generations. This time, Youssouf revisits the iconic JORDAN 2 model, with sunny colors, and symbols close to his heart: the industrial buildings in La Courneuve, where he grew up, the wax prints that his mother wore, but enlarged to XXL size, the old posters of African hairdressers and the Eiffel Tower. As a reminder, the last collab between Nike and Maison Château Rouge was gone in three hours… Run, don’t walk!