Not long after Diesel unveiled its “Enjoy Before Returning”campaign allowing clients to wear its clothes before returning them to the store, the brand added some pop to Paris Fashion Week to launch its new capsule collection with Coca-Cola : The (Re)Collection. The edgy collection is a mix of style and sustainability: all of the pieces are made from recycled materials, giving both brands an opportunity to educate consumers about the importance of recycling. Available now in preview at the Galeries Lafayette Haussmann and online, The (Re)Collection was presented during a street show open to everyone, but bubbling over with Paris’ most sparkling stars like Clara Berry, Bastien Grimal and Carola Ginola. Guests had fun scanning any logo marked “recycling”(a service available all over the world!) to discover the collection available only on a hidden page on the Diesel website. 

Photos: Thomas Smith
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