The label Rouje—launched by the most Parisienne of Parisian women, Jeanne Damas—is enjoying phenomenal success online. It seemed only logical that a physical place should come next. Done! On rue Bachaumont, Jeanne Damas opened her first boutique during Paris Fashion Week, which also doubles as a restaurant called “Chez Jeanne.” In attendance at the opening: Simon Porte Jacquemus, Constance Jablonski, Christa Théret and Thaïs Klapisch.

Photos: Jean Picon
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