The powerful appeal of the Korean brand Beyond Closet at Pitti Uomo09.01.2019
Pitti Uomo Florence#fashion
Korean designers are a major presence at Pitti Uomo, the iconic Florentine men’s fashion event now in its 95th edition. Korean brand Beyond Closet presented their latest collection with the support of Concept Korea, which aims at promoting emerging Korean designers abroad. The brand—which has just celebrated its tenth anniversary—thinks of the male wardrobe as more than just clothing (…as its name suggests). The brand’s Autumn-Winter 2019 collection was inspired by photographer Slim Aarons, known for his images of high-society jetsetters from the 1950s-1970s. Designer Tae Yong Ko presented half-preppy, half-graphic—yet always modern—looks on a group of young men with a fashion show produced by FROM STUDIO agency. The main theme of the collection was navy, which Tae Yong Ko sees as a modern color and the look of the future. This season, an English bulldog icon appeared on sheepskin jackets, parkas and winter hats. This is the third time the brand has shown at Pitti Uomo; it drew a high-flying (and colorful) crowd to the front row of its runway show on January 9th. We predict a bright future for Beyond Closet.
Video : Leïla Jensen, Federica Borgato