To celebrate its 30th anniversary this year, A | X Armani Exchange is strengthening its ties to music. Founded in 1991, the brand was born at the dawn of a decade marked by its bold, experimental music. In honor of this new milestone, A | X Armani Exchange launched 91 FORWARD, a global campaign in collaboration with music radio platform NTS. Around the world, NTS is partnering with local musicians and DJs to create unique mixes available on nts.live and broadcast in participating stores. Thus, a dozen artists offer an ode to electronic music: Lorenzo Senni in Rome, Yuka Mizuhara in Tokyo, Blck Mamba in Antwerp or John Talabot in MadrId. In Paris, A | X Armani Exchange celebrated the event with a big party at the Petit Palace with a great line-up of artists: Bamao Yendé, Banga, Bé and NVST made the cool Parisian crowd dance the whole night through.