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Breitling and Premiers de Cordée just proved that the luxury and the associative worlds can sometimes merge successfully. The 1884-born Swiss watch manufacturer has just unveiled a new partnership with the French organization supporting hospitalized children through sport since 1999. At the end of Paris Fashion Week, Breitling had organized a big charity dinner at La Samaritaine to benefit the association. To mark the event, the brand unveiled a new limited-edition watch, the Superocean, designed with the colors of Premiers de Cordée. The dinner was orchestrated by chefs Juan Arbelaez and Denny Imbroisi and was punctuated by an auction sale by Artcurial’s auctioneer Stéphane Aubert. Born from the commitment of high-level athletes, Premiers de Cordée counts great champions among its ambassadors such as footballer Kilian Mbappé, ice skater Nathalie Péchalat, handball player Thierry Omeyer or cyclist Marion Rousse. Along with Guillaume Canet, Laury Thilleman or the dancer Paul Marque, the guests all joined in in the hopes of bringing home Kylian Mbappé’s football boots, Martin Fourcade’s skis or Jean-Jacques Goldman’s guitar… The evening helped raised 240,000 euros for Premiers de Cordée.

Photos: Jean Picon
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