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You know the saying: “Eyes are the window to the soul”. But what about lashes? The hottest trend in the beauty industry at the moment, beautiful lashes are now what every girl want. But beauty addicts are fed up with lackluster mascaras and unnatural false lashes. Now is the time for luxurious extension with an all-natural effect. Sahara Lotti, an entrepreneur and founder of the brand Lashify, had this genius idea a few years ago. A self-proclaimed ‘Lash Queen’, Lotti holds more than 100 patents and 50 trademarks worldwide and has created her own highway in the international beauty market. Starting from her personal disappointment with the false eyelashes she could find in the stores, she came up with the Underlash™ technology, which allows the strip to be attached under the lash and not on top of it. Just in time for Paris Fashion Week, the brand supported its presence in the capital of fashion with a masterclass given by the queen herself. The event was followed by an intimate dinner at Lapérouse in the presence of another queen – of burlesque – Dita von Teese, who celebrated her birthday that same night At her table, Ellen von Unwerth, Alexis Mabille or Ali Mahdavi…

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