What do Guerlain and Lorenz Bäumer have in common? Excellence. In 2009, the French perfumer, under the impetus of artistic director Olivier Echaudemaison, was the first to rethink lipstick as a jewel. Rouge G was born, a jewel of beauty imagined by the Place Vendôme jeweler. Almost ten years later, Guerlain changes the rules of the game… Fifteen boxes, thirty shades: it’s much more than a new lipstick that Guerlain presented to all his family of friends and followers (including a crowd of international Insta-girls) this week in the heart of Paris. It is a collector’s item which, to please all mouths, plays on the multiplicity of combinations (let us quote the “French Mademoiselle”, “Miami Glam” and “Wild Jungle” shades). To each their own hue and case, which the guests could have engraved with their name. The evening placed beauty in the rank of a sensual game to which we love to succumb (and is embodied by the manifesto “Ready to play?” written on the walls).

Photos: Jean Picon
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