Launch of the Mayshad Luxury House with the BFF bag

Park Hyatt Vendôme


Nezha Alaoui, founder of MAYSHAD HOME, launched her luxury leather goods line by presenting her first model with an evocative annagram, the BFF. Without going so far as to say that he will be his owner’s best friend, this small container with handles has all the qualities required to seduce Parisian women who love elegant leathers. A presentation that was held in the Orchid Room of the Park Hyatt Vendôme, accompanied by a handful of poster heads and friends of the founder.

It should be noted that Nezha Alaoui has also initiated the Mayshad Foundation in New York, an NGO that offers additional training programmes to support women’s emancipation in the poorest regions of Africa, and to which part of the funds collected through the sale of the bag will be donated. This puts the BFF directly on the top list of useful and solidarity purchases at the end of this misty year.

Photos: Paul Blind
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