Le Bon Marché x The Webster Miami present The White Collection
Le Bon Marché Rive Gauche - Rue de Sèvres Paris VI26.01.2015 #fashion
Le Bon Marché Rive Gauche and The Webster Miami are presenting an exclusive collection created especially for the occasion by the world’s most talented fashion designers. More precisely, a white collection all white which gathers pieces, objects and accessories signed by a flopée of bankable creators among which Aurélie Bidermann, House Rabih Keyrouz, Olympia Le Tan, Bouchra Jarrar, Coperni Femme, Frédéric Malle, House Michel, Acne Studio and many others.
This monochrome event was not a first for the department store since in January 1873, Aristide Boucicaut instituted the month of the white: the opportunity to offer its customers special and exclusive series of items matching the snow. A tradition is born! The globalization having passed by there, Bon Marché makes today rhyme”white” with”Florida sand” by inviting Laure Heriard Dubreuil to pose her eye of expert fashion and create this colorless selection but far from being insipid.
The founder of the concept store being an informed socialite and, moreover, a fashioner without borders, it was normal that the launch cocktail was THE social event of this couture week. Attention: presence of pink flamingos.