A communications agency, record company, a café and also a media, Rupture is a multi-faceted brand. Founded by Alexandre Sap, an entrepreneur with an international background, the label soon attracted the attention of a very connected community (Rupture has an agency in New York and will soon open a boutique there as well as in Los Angeles). Their mantra? “Slow is fast”. The brand was built on the values of “slow life” and the art of living, at the opposite of the instantaneity and ephemerality of our present time, reflecting “a lack of substance”. Two years ago, the already experienced communications agency launched its own label and concept store on Rue de la Fidélité in Paris’ 10th arrondissement: in addition to a wide selection of vinyl records from the 1950s to the 1980s from the United States and England, Record Store is also a café with a 50s spin. This was all it took was for the place to become the new den of the Parisian cool. A partner of the boutique, Hôtel Grand Amour welcomed Rupture and their friends (invited for the occasion by Alexandre Sap and Olivier Sebag, General Manager of Dentsu Aegis Network) in their bookbar to celebrate the second anniversary of the label, and the brand new partnership between Rupture Dentsu Aegis Network. ThemThere and Inès Mélia gave dynamic DJ sets, and Lawrence Rudd and James The Prophet went to sing live during the evening supported by Perrier-Jouët and Havana Club. “Taking the time, knowing how to listen, looking around, letting time act, that’s the greatest pace”: these are Alexandre Sap’s words, which remind us that curiosity and patience are the key to success.

Photos: Jean Picon
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