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This 94th edition of Pitti Immagine Uomo, held from June 12 to 15, did break all attendance records. For four days, the city of Florence lived to the rhythm of the trade show. A few figures: 19,000 international top buyers, 1,240 exhibitors and more than 30,000 visitors. Among them, directors, designers, journalists, photographers, models, but above all, these well-dressed dandies you can only find in Florence for this twice-a-year event. As the heart of Pitti Uomo, the Fortezza da Basso saw many of what we now call “Pitti People” come and go. According to its director Raffaello Napoleone, Pitti Uomo is much more than a trade show, it is the ultimate experience of menswear in its most contemporary form. It is a 360 degree experience. This season, you could experience the Pitti Uomo style with an exclusive scenography calles “Pitti Optical Power”, which put a great pop of color on the beautiful city of Florence…

Photos: Sefora Delli Rocioli
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