Through his modelling, influencing and personal style, Pierre Painchaud has established himself as a unique voice in the fashion industry, offering an honest and relatable perspective that resonates with his growing audience. When he started his modelling career at the age of 15, Painchaud initially found the fashion world to be difficult for young people to navigate. However, as he grew older, he embraced a more authentic and transparent approach to his work. During the COVID-19 pandemic, Painchaud turned to TikTok, where he shared the day-to-day realities and challenges of being a model. This shift has resonated with Painchaud’s audience (over 1 million of them following him on TikTok), and brands started to collaborate with him in a more meaningful way, as they recognised his ability to connect with people and share an unfiltered perspective on the fashion industry.
